URL HTTP Redirection’s different Approaches

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    URL HTTP redirection is an automatic URL change operation from one URL to another URL. The user may reach the old URL from an old external link or a bookmark by the site’s webmaster who adds a script.

    • This redirection is done for the following reasons:
    • Redirect from old obsolete URL to a new updated URL.
    • Redirect from old obsolete domain to a new domain.
    • Redirect from non-www domain name to a www domain name.
    • Redirect from short URL name to a long URL name – URL shortening service.
    • URL shortening service will allow the user to insert a short URL and be redirected the long URL that has the real page contents.


    Server-side redirection is done in the server, by configuring the Apache / IIS server software or by using PHP / ASP / ASP.NET script. This is the preferred way to redirect URLs since you can return HTTP 301 Moved Permanently status code. Search engines use the 301 status to transfer the page rank from the old URL to the new URL.

    Client-side redirection is done in the web browser of the user, by using HTML meta refresh tag or by Javascript code. Client redirect is less preferred since it does not return HTTP 301 status code.

    HTTP status codes

    Status code Status code name Description
    200 OK successful HTTP request
    300 Multiple Choices
    301 Moved Permanently permanent URL redirection
    302 Found temporary URL redirection
    303 See Other
    304 Not Modified
    305 Use Proxy
    307 Temporary Redirect
    404 Not Found URL not found

    HTTP 301 redirect

    HTTP 301 Moved Permanently status code means a permanent URL redirection.

    The 301 redirect is the preferred way to redirect URLs, since it informs search engines that the URL has moved for good, and search engines should put the new URL page in the search results instead of the old URL page and transfer the new URL page, the page rank of the old URL page.

    The 301 redirect can be done across domains or on the same domain.

    Google recommends to use 301 redirect.

    Redirect options

    Redirect script Redirect side Old page file type Redirect URL or domain Old URL server type 301 redirect support
    PHP Server-side .php URL Apache / Linux yes
    ASP Server-side .asp URL IIS / Windows yes
    ASP.NET Server-side .aspx URL IIS / Windows yes
    .htaccess Server-side all URL / Domain Apache / Linux yes
    IIS Server-side all URL / Domain IIS / Windows yes
    HTML canonical link tag Client-side .html URL all no
    HTML meta refresh Client-side .html URL all no
    HTML frame Client-side .html URL all no
    Javascript Client-side .html URL all no
    jQuery Client-side .html URL all no

    redirect script – the scripting language that is used for the redirection.

    redirect side – where the redirection takes place – server-side or client-side.

    old page file type – the type of the old URL page that can can contain the scripting language of the redirect code.

    redirect URL or domain – does support URL redirection of a single web page or domainredirection of a whole website.

    typical old URL server type – the typical software and operating system of the server.

    301 redirect support – indicates whether permanent 301 redirect status response can be returned.

    PHP redirect

    Replace old-page.php code with redirection code to new-page.php.


    // PHP permanent URL redirection
    header("Location: http://www.mydomain.com/new-page.php", true, 301);

    The old page must have .php file extension.

    The new page can be with any extension.

    See: PHP redirect

    Apache .htaccess redirect

    .htaccess file is a local configuration file of the Apache server.

    If you have permission the change the httpd.conf file, it is better to add the Redirectdirective in the httpd.conf instead of the .htaccess file.

    Single URL redirect

    Permanent redirect from old-page.html to new-page.html.


    Redirect 301 /old-page.html http://www.mydomain.com/new-page.html

    Entire domain redirect

    Permanent redirect from all domain pages to newdomain.com.

     .htaccess file should be at the old website’s root directory.


    Redirect 301 / http://www.newdomain.com/

    See: .htaccess redirection

    ASP redirect


    <%@ Language="VBScript" %>
    ' ASP permanent URL redirection
    Response.Status="301 Moved Permanently"
    Response.AddHeader "Location", "http://www.mydomain.com/new-page.html"

    ASP.NET redirect


    <script language="C#" runat="server">
    // ASP.net permanent URL redirection
    private void Page_Load(object sender, EventArgs e)
       Response.Status = "301 Moved Permanently";

    HTML meta refresh redirect

    HTML meta refresh tag redirection does not return 301 permanent redirect status code, but considered by Google as a 301 redirect.

    Replace old page with redirection code with the URL of the page you want to redirect to.


    <!-- HTML meta refresh URL redirection -->
       <meta http-equiv="refresh" 
       content="0; url=http://www.mydomain.com/new-page.html">
       <p>The page has moved to:
       <a href="http://www.mydomain.com/new-page.html">this page</a></p>

    See: HTML redirection

    Javascript redirect

    Javascript redirect does not return 301 permanent redirect status code.

    Replace old page with redirection code with the URL of the page you want to redirect to.


    <script type="text/javascript">
        // Javascript URL redirection

    See: Javascript redirection

    jQuery redirect

    jQuery redirect is actually another type of Javascript redirect.

    jQuery redirect does not return 301 permanent redirect status code.

    Replace old page with redirection code with the URL of the page you want to redirect to.


    <!DOCTYPE html>
    <script src="http://ajax.googleapis.com/ajax/libs/jquery/1.10.2/jquery.min.js"></script>
    <script type="text/javascript">
       // jQuery URL redirection
       $(document).ready( function() {
          url = "http://www.mydomain.com/new-page.html";
          $( location ).attr("href", url);

    See: jQuery redirection

    HTML canonical link tag redirect

    The canonical link does not redirect to the preffred URL, but it can be an alternative to URL redirection for websites that most of the traffic arrives from search engines.

    HTML canonical link tag can be used when there are several pages with similar content and you want to tell the search engines which page you preffer to use in the search results.

    Canonical link tag can link to the same domain and also cross-domain.

    Add the canonical link tag to the old page to link to the new page.

    Add the canonical link tag to the pages that you preffer not to get search engines traffic to link to the preffered page.

    The canonical link tag should be added in the <head> section.


    <link rel="canonical" href="http://www.mydomain.com/new-page.html">

    See: Canonical URL link

    HTML frame redirect

    In frame redirection the new-page.html file is viewed by an html frame.

    This is not a real URL redirection.

    Frame redirection is not search engines friendly and is not recommended.


    <!-- HTML frame redirection -->
        <title>Title of new page</title>
    <frameset cols="100%">
        <frame src="http://www.mydomain.com/new-page.html">
         <a href="http://www.mydomain.com/new-page.html">Link to new page</a>
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